How a brand is created

In the last article, we defined branding as building a brand. And a brand, like everything else, is built from the ground up. So if you are coming up with a new brand, you need to proceed in a logical order. The first step should be to reach out to professionals, and we believe that we are one of them. We will then make the brand creation process easier for you and take over most of the worries.

Based on a conversation with you, we will understand your brand, business plan, and audience, and we will start creating the brand itself.

 

A brand as such is made up of many abstract things, such as its values ​​or the emotion it is supposed to evoke in customers. This is where the most challenging work comes in. In order to create a brand, we must give it certain attributes. First of all, the brand should be different, it should have value and evoke emotions in the customer, it should be distinguishable and consistent in its existence. It is in this step that we clearly define these basic attributes during joint sessions.

 

However, externally, the brand is represented by several elements that should correspond to the previous points.

 

Name

The first step will be to come up with a creative brand name. It should be easy to remember, easy to pronounce, and should not carry negative connotations. When entering foreign markets, it is necessary to check the meaning of the word in other languages. And last but not least, it is necessary to verify the availability of domains with the given name.

 

Logo

If we have met all the criteria and found a suitable name for the new brand, we come to creating the logo and its variations for various uses.

 

Visual identity

Ideally, we will not only define different versions of the logo (for example, black and white, only image or only text), but also the options and exact method of its use. We will also define brand colors and their use. The appearance of various promotional or corporate materials, packaging design and, in short, everything associated with the brand so that its communication in the future is consistent and, thanks to this, identifiable at first glance.

 

Communication

Then we will determine how and where we want to communicate. We will therefore determine the tone of communication and also what channels we want to use for communication. We can then proceed to the design of the first outputs, the marketing and communication plan and, finally, to the actual implementation.