Branding in a nutshell
In an era when thousands of brands are being created, it is not easy at all to create a real brand. One that people will remember and not mistake. But how to create such a brand and what does it actually consist of?
Brand
A brand, or in English a brand, is made up of many elements. From the name itself to the logo, slogan, typography and brand colors, used masks or characteristic design to the style of communication, values, brand mission and so on.
Brand building
Branding is a marketing strategy that aims to create a unique brand identity. Its task is to create a brand that will be unmistakable and that consumers will prefer over other competitors. It therefore provides us with a competitive advantage.
The ultimate success of branding can be considered when a brand becomes synonymous with an entire industry or product line. An example is Lego, which people confuse with the word building set and often say that they are going to buy Lego even when they are going to buy a building set of another brand. When you succeed in this, you have won.
However, branding is a long-distance race and is definitely not something that you create overnight or with one advertisement, and although there are many strategies for building a successful brand, there is no guaranteed, proven and, above all, universally valid recipe. However, there are several cornerstones on which we can build branding.
- The face of the brand
Branding can be built on a specific person - a celebrity, influencer or other well-known personality. The advantage is, of course, the current popularity and influence of this person. The disadvantage is that we strongly associate our brand with a person who can ruin their reputation and, therefore, the reputation of our brand at any time. - Product
If we have a unique product that is sufficiently distinctive, we can build our entire brand on it. The other products will then rely on its popularity. - Design
Have we managed to create a unique design? One that no one else uses and cannot be confused with? Super - we can build our brand from here. An example is the identical font of Coca-Cola and the red-white, purple Milka and the like. - Image
Are we fair? Are we available? Are we a guarantee of quality? Are we a unit in some way? We can also build our brand on our characteristic image.
So what is the process of building a new brand, or rebranding an existing one, and what can you expect when you contact us? You will find out in the following article.